Location: KSA

Starting Date: 2019

Services Provided: Concept – Competition


Al Ula resort is located in a pristine natural reserve in Al Ula region as the name suggests. The site holds extraordinary potential to be-come a world-wide destination and a fantastic attraction point in the Kingdom. The site is rich with heritage and historic content (Nabatean, Thamudic, Lhayan, Dedan) and has a unique and pristine nature and geography with plenty of material and ref-refences to draw from such as sand Stone hillocks with shapes and textures, and serene sand and dunes. These touchpoints are incorporated into the design and are encoded into the visitor memory, and stimulate the need for a moment of serenity and solicitude that leaves some room for the visitor to absorb and store the encoded sensory stimuli.
The overall design concept of this project aimed at offering a luxurious resort space that is purely integrated with nature offering a seven star get away for the tourists of Saudi Arabia.