The concept was generated from combining two cultures in one urban context; giving the German Jordanian University a unique contemporary architectural design, thus adding a significant landmark to the city of Madaba.
This approach inspired a design based on Interactive Duality, between the Jordanian and German cultures within this academic and cultural urban institution, which consists of various buildings, courts, and halls reflecting its continuous evolution and growth.
Hence, the urban planning of the University came within the concepts of sustainable architecture and conserving the environment. Furthermore, the orientation of the colleges gave them privacy and their distinct identity.